Ora Ito


Born in 1977, this iconoclastic artist became globally famous at the end of the 90's by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic. Furthermore to numerous publications in the press, the fiction turned into the reality. When customers tried to purchase these imaginary products the orders flooded Ora-Ito';s web site. This became the second digital works ever acquired by the National Funds of Contemporary Art (FNAC). During the year 2000, Ora-Ito dedicated himself to his own studio doing projects in design, architecture, communication, and so on. In 2002, he received the Award for the best design for his aluminum Heineken bottle as well as his orignal capsule packaging. His first lamp "ONELINE", which he designed for Artemide won the Red Dot Design in 2004. In 2005, the curator of the 1st European center of contemporary art, Marie-Laure Jousset, offered him the opportunity to organize in the French Cultural Center of Milan his first big monographic exhibition "MUSEORA-ITO". His clients include Adidas, the group AIR, Thierry Mugler, Toyota, Biotherm, Levi's, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine's, L'Oreal Professionnal, Sagem, Habitat and Christofle. Having created a bathroom for Supergriff and a futuristic kitchen for Gorenje, Ora-Ito continued to elaborate the objects of our future environment for the most prestigious furniture and lighting corporations such as Zanota, Cappellini, Artemide, B&B Italia, Frighetto. His projects of architecture, include the nightclub "Cab", du Palais Royal in Paris, the Nike French showroom (2003), the "Brightness of Star" shop for Mugler Parfums (2005) and the European flagship store of Toyota on Champs-Elyses (2007). He just designed the already famous perfume "Idylle" for Guerlain, the nomad and revolutionary kit for the first cosmetic brand of Fred Farrugia and a collection of furniture for Ziritalia, Zanotta and Artelano. He works at present in co-branding with Dunlopillo for whom he created a collection of furniture. He has designed the future newspapers stand for Unibail-Rodam co. In 2011 in Milan, Ora-Ito presents hybrid objects associated with the research and innovation department of car manufacturer Citroen. Located in Piazza Croce Rossa, this democratic exhibition will feature two monotypes called "Evomobil" and "UFO" these two monumental sculptures are the crossing of Citroen's Icons and a reflection from the past to the future. The iconoclastic artist was not dreaming about another concept car but a genetic transformation to spread an universal message to the car industry through his artistic vision and new directions never investigated before.