Ceretti Derossi Rosso
Starting from the middle of the Sixties, Giorgio Ceretti, Piero Derossi and Riccardo Rosso have interpreted architecture and design as one of the means to participate into the social and political fights of the time. United in Turin under the aegis of the Sturm Group, of which they were the main guiding forces, they designed together the outfitting for those public places which have marked a time for Italian entertainment: the Piper Club and l'Altro Mondo in Rimini. With the technical collaboration of Piero Gilardi, they designed the first furniture in polyurethane foam with an anti design attitude and approach. With time their work acquired an educational, socio-political and cultural function, so much so that they were invited in 1972 to participate into an exhibition organized at MOMA in New York entitled Italy – the New Domestic Landscape and curated by Emilio Ambasz. On this occasion their work was recognized and appreciated by international critics. Their work team would then continue their "political" activity within the radical movement through seminars and critical-theoretical contributions to several collaborations. Once the active, lively and full of revolutionary spirit experience of the '70's was over, each of them chose to continue individually or with other collaborations on their own path as designers, educators and architects.